Social engagement strategy and solutions

BLiNQ Media can help you effectively extend your brand into the social media space to achieve corporate goals, engage customers and leverage existing marketing and PR assets. We first assess your overall and campaign-specific objectives, then tap our expertise to build a results-oriented implementation plan.

Our strategic perspective guides brands in defining and implementing campaigns that maximize leading-edge opportunities in the rapidly evolving digital world, leveraging social media advertising into loyal consumer engagement. BLiNQ Media can help rapidly and cost-effectively acquire fans to feed your social/CRM strategies. We’ve also assisted with driving offline events, social actions/buzz, promotions and “seeding” social assets using targeted, performance-based media.

We can define and drive:

• Campaign objectives for promotional and social engagements
• Integration with existing offline and online initiatives
• Overall channel strategy, e.g., brand presence on Facebook
• Custom audience development
• Compelling creative development and direction
• Counsel on privacy and data collection compliance
• Performance-based media buys across top social networks, including BLiNQ Media’s CPSATM (Cost per Social Action), among more traditional metrics
• Flawless media delivery
• Goal-focused campaign tracking, testing and optimization
• Robust, meaningful metrics, including CPSATM
• Coherent reporting
• Competitive and best practice assessments

Because our approach is strategy-based and technology-driven, BLiNQ campaigns can be used to help seed/promote social assets, fine tune your audience segmentation, benchmark performance and adjust goals to achieve break-through results.

Fan acquisition and applications

We are not a "widget production factory" and don't believe applications and rich fan page experiences should be treated like a commodity! We emphasize building strategic, engaging fan relationships that support the overall marketing and promotion strategy. We partner with agencies or directly with clients to define and deliver:

• Development of applications and fan page resources
• Innovative recommendations for creating viral spread across the social graph and leveraging social network functionality and APIs
• Performance monitoring against key metrics and demographics/psychographics , via our proprietary database and tracking mechanisms
• Leading-edge reporting mechanisms, such as Facebook on-demand application reports dashboard

Ad management and optimization

Through our experienced team and advanced technology, BLiNQ Media can support agencies and brands both sophisticated and novice in social media advertising with cost-effective, results-focused media buys and efficient, performance-based campaign management. Through our collective experience with auction-based media platforms and advanced optimization algorithms, combined with a proprietary Facebook technology platform that dramatically enhances cross-campaign management, we provide rapid and scalable results that break the social media advertising mold.

BLiNQ's ad management services include:

• Hyper-segmentation and multivariate targeting
• Trafficking
• Bid manipulation and optimization
• Ad testing and optimization
• On-demand reporting
• Fully-managed media services